Usage & Attitude

You probably have information on purchase frequency and sales volume from consumer panels. But do you know what mechanisms lie behind them?

With our Usage & Attitude surveys our goal is to establish concrete usage behaviour as well as occasions, motives and needs leading to the usage of particular products.

On top of that we acquire detailed knowledge on perceptions and the image of brands and competitors, their positioning in the market, relevance of specific distribution, sales and information channels, and acceptance of pricing policy.

As basic surveys they deliver valuable insights for product development, discovery of gaps in the market and meaningful ideas for communication.