Customers, employees, service providers, shareholders, political decision-makers, NGOs, boards or associations and institutions count amongst a company's classical "stakeholders". To ensure you recognise emerging conflicts with your stakeholders in good time a structured and continuous dialogue with these partners is essential.
In order to understand these diverse groups and their different requirements consideration must be taken of their specific interests and factors identified that work positively and negatively in your company's relation with them. Our multi-perspective approach proves especially valuable in this.
To determine what constitutes your stakeholders' interests in their role as a target group we choose from a range of individual research tools.
It´s a people business is an argument we hear most frequently to explain affinity or rejection between a company and its stakeholder groups. That means: We can only understand the business when we understand the actors.