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We understand that price positioning is a central marketing decision. But getting it right can often be tough.

Whilst return on investment is an obvious requirement, in a dynamic competitive market the consumer still needs to accept the asking price.


Consumers are not entirely rational decision makers. Their motives are frequently subliminal and determined by a wide variety of information. Price is certainly important, yet is seldom the decisive purchase criterion.


We use diverse quantitative multi-variance techniques, often supplemented with qualitative insights, to analyse why they act as they do.

Our objective is to give concrete and realistic recommendations that help optimally fine tune product and price positioning. This not only facilitates the making of difficult decisions, but also makes your business more successful.