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Let your fingers think.

Logic will get you from A to B. Imagination will take you everywhere.
(Albert Einstein)


LEGO® SERIOUS PLAY® is a playful method using construction with LEGO® bricks to trigger creative processes, accelerate problem solving and make complex issues tangible by visualizing them.


When the workshop participants start building their LEGO® models mindlessly, unconscious and intuitive thinking processes are released and imagination grows to unexpected dimensions. Actual implementation shows that by allowing mental leaps and new perspectives things that seem impossible at first will become reality.


We use the LEGO® SERIOUS PLAY® method in completely different areas, but primarily in our innovation workshops, brand workshops and within the context of strategic planning projects.



  • Increased brain activity through making things by hand: scientific studies have confirmed that brain activity significantly increases when thinking processes and manual activities are connected.
  • Playful working instead of abstract discussions: the playful atmosphere allows participants to be more open, bolder and more emotional, to "switch off" and approach issues without bias.
  • Effective and fast problem solving: the method enables rapid and deep immersion into an issue, enabling to get straight to the point.
  • Better communication and mutual understanding: via the universal language of LEGO® models.
  • Making use of the full potential of a group: all group participants are involved in the process, with everyone bringing in their individual ideas and personal story, i.e. no "lean-back" method.