Logic will get you from A to B. Imagination will take you everywhere.
LEGO® SERIOUS PLAY® is a playful method using construction with LEGO® bricks to trigger creative processes, accelerate problem solving and make complex issues tangible by visualizing them.
When the workshop participants start building their LEGO® models mindlessly, unconscious and intuitive thinking processes are released and imagination grows to unexpected dimensions. Actual implementation shows that by allowing mental leaps and new perspectives things that seem impossible at first will become reality.
We use the LEGO® SERIOUS PLAY® method in completely different areas, but primarily in our innovation workshops, brand workshops and within the context of strategic planning projects.
Why LEGO® SERIOUS PLAY®?