Design Thinking can be described as a discipline that uses the designer's sensibility and methods to match people's needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. (Tim Brown)
Companies are under increasing pressure to innovate and continuously look for new impulses and product ideas. However, reality shows how challenging it is to implement successful products.
We support our clients in this process with 360° Ideation+. From precise analysis of the starting situation through generation of consumer insights to exploration of marketable ideas, we offer holistic innovation coaching based on the Design Thinking approach to innovation.
The 3 key elements of 360° Ideation+...
Understanding the consumer: A deep and detailed understanding of the target group's needs, desires and living environment is an essential inspirer for idea development and at the same time guarantor for product innovations precisely fitting the target's needs.
Mix & Match: whether company employees, subject-specific experts, creative consumers or lateral thinkers keen to experiment, e.g. from our pool of Cre-Actives. Whoever comes together to generate ideas, it is crucial to have a good mix of different points of view and experiences to stimulate the innovation process and facilitate new and unexpected solutions.
Let your fingers think: In our innovation workshops, manual creation plays an important role. Whether using LEGO® according to the LEGO® Serious Play® Method or visualizing first ideas - when we give free rein to our hands, our brain works at its best.