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Design

In worlds increasingly influenced by aesthetics and images, design is a central point of orientation with respect to quality.

There is no need for gobsmacking beauty or spectacular styling. An aesthetic brand presentation goes far deeper than surface value; it reflects the brand's core being.

 

Because every presentation illustrates both a self and a reflection of how one would like to be seen.

 

From the plenitude of associative, imaginative and projective techniques our DesignResearch extracts meaningful information relating to design in all perceivable dimensions.

 

Typical research methods are group discussions because the dynamics they generate widen the perceptive horizons of those participating. The group brings what's hiding in the depths to the surface.

 

Skilful moderation and exploration are essential. Many respondents are not accustomed to describing facets of meaning and nuances of feeling in a design beyond "Likes and Dislikes".