Qualitative methods reveal phenomena and interrelationships... Quantitative methods return statistically representative results with respect to these phenomena and interrelationships, especially in combination with multivariant statistical methods.
The research content determines choice of quantitative method and analysis:
We have a variety of data-collection methods at our disposal:
As required, we pick from the normal range of multivariance statististic evaluation methods; we calculate market models, conjoint or penalty-reward analyses; we use structure-testing and structure-finding multivariance techniques (e.g. factor and cluster analyses or multidimensional scaling).
We also offer you our own "M & R Seismograph" or "M & R Loyalty Meter".