If you're a hammer, everything looks like a nail. So it's all too easy to be misled by your own theories more

A good market researcher is a spy disguised as a teddy-bear. The only true way to explore the depths of complex consumer reality more

Each project deserves its own methodology. Some issues call for the use of consumer safaris or target group filming more

The feelings evoked by grey shades PANTONE 420 and PANTONE 421 are different. Although quite similar to Verdana, a Tahoma typeface conveys a different message more

Calculated optimism is just as out of place in marketing consultancy as professional contempt. We use a constructive and visionary approach, combined with a 4-tier perspective more

Quality tends to decline in a U-shaped curve in relation to speed: it's when things are done in a rush or with the 'hand brake on' that errors occur more

For decades the conductor Sergiu Celibidache knew all the important music scores by heart. Yet he never ceased to study them with the same alert attention more