Unit 3 offers the full portfolio of qualitative and quantitative off- and online methods. Depending on the subject of the research, the unit combines the methods tailor-made.
Dorit Welzel - Deputy Managing Director and Unit Director - has been part of the M&R team since 1993. The study of linguistics underpins her philosophy to provide her clients with research-based marketing recommendations that are precise, comprehensible and implementation-oriented.
She immerses herself enthusiastically in the most diverse research worlds and has a special fondness for product and packaging designs and the wide world of services and ethnographic methods.