Unit 2 researches a broad spectrum of products and services: food & drinks, retail, leisure/ travelling / mobility as well as OTC pharmaceuticals.
In addition to insight-generating projects, the focus of research is on the analysis of communication- and innovation-concepts as well as brand key and brand architecture.
Martin Rosengarten is also personally highly interested in these topics. The Managing Partner and Diploma Economist with a focus on psychology and marketing works on these topics since 1989 and is still fascinated by the multiple polarities affecting consumers and which are continuously changing in nature in manifold ways.
Wiebke Frohne works for the unit since 2003. As a Diploma Ecotrophologist she values interdisciplinary work and discovered her fascination for market research already while studying. Her enthusiasm for understanding and analyzing of behavior and attitudes continues until today. In April 2018 she followed Martin Rosengarten as Unit Director.
The unit includes an interdisciplinary team of senior consultants with longstanding experience in various products and topics.